Why I Started a Software Company: Give David the Sling to Slay Goliath

I don’t believe every David will win. Many will fail because they fail to adapt and they fail to see what is happening to them. They are being targeted and weeded out. They have impossibly high barriers to entry, barriers to growth, and a labor market where no one wants a job. The way to beat Goliath is to work smarter than Goliath. Goliath is large, lumbering, and each decision has to go through countless bureaucratic committees before a decision can be made. The little guys don’t have to do that. A small, nimble business can react faster and in more innovative ways than a large one. I want TraksOS to give them proper information, tools, and processes to act in ways that are faster and better than their competition. While Goliath is worried about a market study, or not angering an advertiser, David can rapidly and effectively evaluate the situation, make a decision and move to the next thing. With an army of David’s acting in fast, intelligent ways, Goliath doesn’t stand a chance.

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